I love reading books 📖. Here are some reads that I recommend.
I get asked about what books that I like to read. I've read books around neuroscience, business, productivity, faith, and just living life. Here are a few.
Currently Reading
Competition Demystified by Bruce Greenwald and Judd Kahn
Amazing read so far on how competition is broken down into various factors and how those play out in multiple case studies. Critical for how to build out defensibility within modern products and where you can build sustainable competitive advantages.
Loonshots by Safi Bahcall
How do we cultivate incredibly ambitious ideas? What does that look like at scale or when you're just starting? When is it worth quitting and when is it worth not. Super awesome book so far.
Life
Principles by Ray Dalio
Steve Jobs by Walter Isaacson
Lost & Founder by Rand Fishkin
Called to Create by Jordan Raynor
Outliers by Malcolm Gladwell
Science & Markets
Poor Economics by Esther Duflo and Abhijit Banerjee
How the Mind Works by Stephen Pinker
Thinking Fast & Slow by Daniel Kahneman
Good to Great by Jim Collins
The Lean Startup by Eric Ries
Storytelling
The Soulful Art of Persuasion by Jason Harris
The 7 Habits of Highly Effective People by Stephen Covey
The 5 Levels of of Leadership by John C. Maxwell
Everything Else
The Design of Everyday things by Don Norman
I, Robot by Isaac Asimov
Brave New World by Aldous Huxley